What’s in a Name?

“We were told offshore cages would not work... the sea in this region was too rough for the cage technology at the time. The rough sea is part of what gives us a top quality product; a strong fish with good characteristics and beautiful flavours.”
Tony Kimonides, Founder & MD

The brand name represents the sea of its origin, near the Levant Basin which is steeped in history from the Knights of the Round Table sailing its waves and even landing on Cyprus shores, to the other various great empires, conquering the ancient worlds.

Our fish share in this rich setting and are more exposed to the natural elements of the Mediterranean Sea; something that is key to their steady growth and overall development.